Comments on ``Generalizing the NBD model for customer purchases: What are the implications and is it worth the effort?''

Montgomery, David B. . Journal of Business & Economic Statistics 1988. 6 :163-164

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@article{CIS-81341,
  Author = {Montgomery, David B.},
  Title = {Comments on ``Generalizing the NBD model for customer purchases: What are the implications and is it worth the effort?''},
  Journal = {Journal of Business & Economic Statistics},
  Volume = {6},
  Year = {1988},
  Pages = {163--164},
  Keywords = {}
}

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