Statistics and marketing

Rossi, Peter E., Allenby, Greg M. . Journal of the American Statistical Association 2000. 95 (450) :635-638

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Bibtex

@article{CIS-164940,
  Author = {Rossi, Peter E. and Allenby, Greg M.},
  Title = {Statistics and marketing},
  Journal = {Journal of the American Statistical Association},
  Volume = {95},
  Number = {450},
  Year = {2000},
  Pages = {635--638},
  Keywords = {}
}

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